Texts explain, advertise, and sell consumer and investment goods, food, and financial products. Can they do the same in global markets?
Texts that promise success
The translation and adaptation of texts to a target group in another cultural circle is something that can only be carried out by a specialist.
In addition, language is constantly changing: Teenage slang, literature, or media, for example, shape our use of language. Only a translator who is trained to research and properly evaluate the sense and meaning of an expression in order to find a comprehensible translation that will be accepted by the target group can produce a successful translation. It goes without saying that only an experienced native speaker who translates into the target language is qualified for such an undertaking.
The same also goes for the creation of a new text without translation.
